Agility PR Solutions

DECEMBER 17, 2023

New holiday-shopping survey results should serve as a reminder to brands and retailers: Consumers know how they want to engage, and it’s vital to meet their expectations for where, when and how they prefer to shop.

Survey 91

Survey Consumer Retail Meeting 91

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 125

Survey Social Media Brand Branding 125

5W PR

SEPTEMBER 29, 2020

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus.

Survey 158

Survey Retail Consumer Agency 158

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147

Consumer Brand Branding Enterprise 147

Agility PR Solutions

APRIL 7, 2022

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Consumer 153

Consumer Survey Creativity Agency 153

Agility PR Solutions

JUNE 29, 2022

As the competition to attract consumer attention intensifies, more businesses and organizations are turning to text messaging for its unrivaled 98 percent open rate and fast response times—most texts being read within 15 minutes of receipt.

Survey 78

Survey Consumer Tools Marketing 78

Inbound PR

APRIL 29, 2024

In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges. The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology. What's Happening With Brand Loyalty in EMEA?

Crisis 62

Crisis Consumer Brand Branding 62

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research.

Consumer 88

Consumer Brand Branding Ethics 88

Agility PR Solutions

OCTOBER 6, 2022

New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection.

Data 91

Data Consumer Privacy Brand 91

Institute for Public Relations

FEBRUARY 17, 2023

McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. A survey of 25,000 Americans was conducted in the spring of 2021. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers → .

Consumer 69

Consumer Comparison Brand Branding 69

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. It’s enough already, say consumers. ” So what’s a brand to do? As the U.S.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Study 171

Study Data Consumer Survey 171

Agility PR Solutions

DECEMBER 14, 2022

New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive optimal performance.

Consumer 85

Consumer Brand Branding Marketing 85

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. When brands act like the media, they focus on giving the audience what they need. Need an extra pair of hands?

Survey 114

Survey Marketing B2B Content Marketing 114

Agility PR Solutions

MARCH 9, 2023

The firm’s new report, […] The post Customer service PR: Negative interactions motivate consumers to consider switching brands appeared first on Agility PR Solutions.

Customer Service 78

Customer Service Consumer Brand Branding 78

Agility PR Solutions

JANUARY 28, 2021

But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […].

Privacy 155

Privacy Data Consumer Brand 155

Agility PR Solutions

SEPTEMBER 12, 2018

Thankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone. These surveys were necessary for businesses to obtain pertinent customer experience information, but the attempt to carry out the survey was often met with an uninterested or annoyed recipient.

Survey 60

Survey Consumer Brand Branding 60

Agility PR Solutions

APRIL 20, 2023

Consumers worldwide are fully on board with supporting brands and businesses that incorporate sustainable practices into their product manufacturing, distribution and business operations—new research from supply chain transformations and omnichannel commerce fulfillment firm Blue Yonder affirms that about half (48 percent) of those surveyed have an (..)

Consumer 78

Consumer Brand Branding Survey 78

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

Agility PR Solutions

JULY 8, 2020

The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans? The research, from […]. appeared first on Agility PR Solutions.

Consumer 147

Consumer Nonprofit Brand Branding 147

Agility PR Solutions

DECEMBER 6, 2022

The post The digital trust imperative: Consumers demand better security management from brands appeared first on Agility PR Solutions.

Consumer 85

Consumer Brand Branding Survey 85

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 243

Consumer Brand Branding How To 243

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 122

Survey Brand Branding Analysis 122

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs.

Consumer 88

Consumer Strategy Case Study Survey 88

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Corporate 195

Corporate Reputation Brand Branding 195

Agility PR Solutions

APRIL 7, 2024

With trust hanging in the balance for most brands these days, especially when it comes to their online practices, sometimes a basic-to-basics and trusted approach is the best way to go.

Study 101

Study Consumer Print Analysis 101

Agility PR Solutions

SEPTEMBER 27, 2022

The metaverse, cryptocurrency and NFTs are poised to revolutionize commerce in some form or another, while personalized shopping experiences and incentives, such as free shipping and discounts, are key factors driving purchases, a new survey report from open SaaS ecommerce platform BigCommerce reveals.

Apparel 85

Apparel Consumer Fashion Brand 85

Agility PR Solutions

MAY 2, 2022

New research from conversational AI firm LivePerson explores evolving consumer preferences around calling and messaging, and how these preferences change in light of specific situations. The post Hold the phone—consumers prefer brands that connect across voice and messaging appeared first on Agility PR Solutions.

Consumer 78

Consumer Brand Branding Survey 78

Agility PR Solutions

AUGUST 8, 2022

The firm’s new survey found that many brands are missing the […]. The post Half of consumers believe brands are neglecting in-app customer support appeared first on Agility PR Solutions.

Consumer 78

Consumer Brand Branding Mobile 78

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 107

Study Consumer Company Privacy 107

Agility PR Solutions

NOVEMBER 28, 2022

If your brand has been hesitant to dip its toes into the metaverse, the time is here to prepare to take the virtual plunge, according to new survey data from digital CX firm TELUS International and research partner Pollfish, which reveals nearly three-quarters (72 percent) of respondents saying they believe that brand interactions in the […].

Meeting 85

Meeting Consumer Brand Branding 85

Agility PR Solutions

NOVEMBER 18, 2020

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory Top Design Firms.

Consumer 155

Consumer Survey Strategy Marketing 155

Agility PR Solutions

NOVEMBER 19, 2018

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. “Based on survey responses and analysis, […]. . “Based on survey responses and analysis, […]. The post Do brands lie?

Consumer 137

Consumer Brand Branding Analysis 137

Agility PR Solutions

SEPTEMBER 4, 2023

A new survey from product visualization tech […] The post ‘Tis the holiday-marketing season: New research looks at how and when consumers plan to shop this year—and what they expect from brands appeared first on Agility PR Solutions.

Consumer 91

Consumer Retail Brand Branding 91

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

Agility PR Solutions

JANUARY 21, 2024

Email has long been and remains the decided consumer preference for interacting with brands, but if you look deeper, there are caveats to this truism—new research from business-to-consumer conversation enabling firm Sinch affirms the power of email, but its survey of more than 2,000 global consumers on how they engage with brand communications also (..)

Google 96

Google Brand Branding Survey 96

Agility PR Solutions

OCTOBER 25, 2021

They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. The post Visual discovery: Half of consumers say seeing a product image motivates them to buy appeared first on Agility PR Solutions.

Consumer 147

Consumer Pinterest Survey Advertising 147