The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.

Case Study 36

Case Study Storytelling Television Energy 36

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. How can you develop a transparent, ethical and mutually beneficial relationship with them? Growth in traffic, volume and influence. Some quick statistics: Millennials turn to YouTube for instructions.

Video 120

Video Trends YouTube Television 120

Maxim Behar

JANUARY 11, 2024

And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

JANUARY 20, 2016

My role was public relations, so I managed all the media that attended the mountain, came to the mountain to do stories and set them up with interviews and provided them specific data. I got to the point where I got to Boston as a journalist in television when I wanted to get back into public relations and marketing.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Mindful Marketing

JANUARY 16, 2022

The vast majority of people probably never had a poor pizza experience resulting from either of those issues and never will, so it’s realistic to suggest that in both instances Domino’s was making much ado about nothing, positioning for the free publicity that each unconventional campaign elicited.

Local 81

Local Corporate Insurance Insurance 81

Cision

SEPTEMBER 10, 2015

Certain kinds of smart televisions can “overhear” conversations. They might even provide select data to the public, to be more transparent. Once it becomes part of mainstream manufacturing and fulfillment, 3D printing will change medicine, manufacturing and consumer packaged goods in ways we can only roughly glimpse now.

Trends 120

Trends Mobile Web System 120

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Let's open the door a little bit for the public and get into this very important profession of PR, public relations. What are these relationships with the various strata of public life?

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

OCTOBER 14, 2015

These teams might focus on creating interactive reports that allow readers to examine stories in greater depth or with a particular focus, using data analytics tools to create stories out of a dataset or even opening datasets and visualization tools to the general public, like the Open Spending project from the Open Knowledge Foundation.

Journalism 120

Journalism Trends Local Print 120

Mindful Marketing

FEBRUARY 14, 2021

Such hijinks are funny for a television sitcom, but what happens when commercials use conflicting verbal and visual cues, particularly on TV’s biggest stage? That’s the question I set out to answer through research that began with a group of students in an Advertising Ethics class I was teaching.

Pharmaceuticals 106

Pharmaceuticals Advertising Advertising Ethics 106

Contently - Strategy

FEBRUARY 1, 2019

She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades. Gen Z splits identities across platforms. Some Gen Z kids even report checking social media 100 times a day.

YouTube 111

YouTube Instagram Ethics Film 111

Stuart Bruce

OCTOBER 30, 2014

My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. Public relations has always relied on relationships.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 8) Creativity over productivity.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60