Sword and the Script
DECEMBER 21, 2021
The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.
The Hoyt Organization
SEPTEMBER 8, 2023
As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. Consumers expect more from businesses than that.
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Cision
JULY 2, 2015
Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand.
Onclusive
SEPTEMBER 20, 2017
But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. Who will be needed to complete implementation of tools and technologies?
Shift Communications
JULY 24, 2017
Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Another data source G.W.’s
Shift Communications
MAY 22, 2017
At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Every new channel reduces the friction needed for consumers to get what they want. Social media management. The Data Science Shortage. Machine Reading. Client announcements.
Shift Communications
NOVEMBER 20, 2017
Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Consumer health and fitness. Consumer technology. This beta test was to determine whether users wanted the increased characters. Are users taking advantage of the new character lengths?
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