Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JULY 24, 2017

Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Another data source G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

Media 100

Media Data B2B Pitching 100

Shift Communications

JANUARY 2, 2017

The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. The amount of attention a consumer gives to any individual piece of news or coverage must therefore decline if they increase their consumption of the massive buffet of news every day. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Perhaps it’s a company with better than average email marketing skills.

Google 60

Google B2C Analytics Data 60

Shift Communications

SEPTEMBER 12, 2017

Prediction is nothing more than sophisticated mathematical extrapolation of existing data. Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Social media data.

Analytics 92

Analytics Software Data System 92

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. Marketers and advertisers pay attention to this.

Mobile 60

Mobile Examples Brand Branding 60

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

DECEMBER 16, 2015

It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker. Social Media Configuration. We recommend using the blocker, but also recommend checking that there aren’t spam sites that it missed that you then need to manually filter.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. Social media used to be a shiny object, a channel unto itself. Fred Wilson, noted VC, said quite aptly that social as we knew it is over. That SEO is dead and buried.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Let’s use one of the simple PR tasks referenced earlier — social media duties — as an example. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. Christopher S.

Analytics 60

Analytics Data Analysis Technology 60