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Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Please explain this approach and philosophy.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

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The PR Winners And Losers Of 2021

ImPRessions - Crenshaw Communications

Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. Peloton was riding high just before Christmas after its speedy response to a fast-breaking PR crisis.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

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Behind the Headlines With Josh Culling

Cision

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

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The PR Losers Of 2019

ImPRessions - Crenshaw Communications

This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. The WeWork disaster is particularly instructive for communicators because its crisis was in some ways a matter of PR succeeding too well. At best, the interview was startingly tone-deaf.

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My Bet Is On Fantasy Sports

Flatiron Communications

As a voracious consumer of media, I’ve found it impossible of late to avoid the barrage of advertising and promoted content touting DraftKings and FanDuel on nearly every screen in my life. Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” (You can’t make this stuff up.).

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