Remove Consumer Remove Crisis Management Remove Reputation Remove Writing
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Top Ways to Improve Brand Reputations

Critical Mention

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.

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Book Review: Communicate in a Crisis

Wadds Inc.

The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. But while the author notes that it’s startling how many issues have broken first on Twitter, she is clear the digital world is not the whole world when it comes to crisis management.

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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. For example, you might write: “Thank you, (Reviewer’s Name), for sharing your experience.

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How to Prepare a PR Crisis Plan

Prohibition

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

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Behind the Headlines with Catriona Pollard

Cision

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. What role do you see social media play in reputation and crisis management today? What role does social media play in your job?

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Introducing Crisis Dashboard

NewsWhip

For global companies, reputation is the new gold. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Meanwhile, the threats to reputation have never been more variable or complex. Continuing Development of Crisis Dashboards.

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