Buzzstream
MARCH 13, 2024
Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. So, with so many potential benefits, how is success measured?
Buzzstream
MARCH 21, 2024
It helps to consider the general goals of digital PR : some campaigns want general brand awareness, some need conversions, and others want to support rankings and SEO. For example, let’s consider an industry like construction. Yes, if the goals are SEO and conversions. Your stakeholders may want to build brand awareness.
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ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.
Landis PR
DECEMBER 11, 2023
Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Photo courtesy of Pixabay 1. Use analytics to track engagement, reach, and conversion.
ImPRessions - Crenshaw Communications
NOVEMBER 1, 2018
Measure what matters. Even an inspired agency team likes to be challenged in a constructive and creative way. Public relations has made huge strides in measuring and elevating the impact of the communications investment, but it remains poorly understood in certain companies and sectors. Speak up about problems.
Buzzstream
FEBRUARY 15, 2024
Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.
Stephen Waddington
MARCH 15, 2021
We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. Claudia Vaccarone - What are the top three indicators for measuring awareness?
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