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How to implement a content audit for your brand

Agility PR Solutions

Whether you’re in media, construction, or automatic call distribution, content is the key to raising your brand. Content builds brand visibility, it boosts your SEO, customers love it, and all the best marketers are investing in content partnerships. The internet runs on content.

Brand 86
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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Because you have extra budget to spend on sponsored content, you have all the control. But what are its drawbacks?

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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98
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The Impact of Google’s Helpful Content System on Link Building

Buzzstream

You may have heard about the now infamous SEO heist.) For instance, I helped publish a Women in Construction post years ago and did an initial outreach push to get it showing up in the SERPs, and now, every year, it acquires more links each March during Women in Construction Week. But wait a minute, is all of this new?

System 62
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.

Analytics 170
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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Why the Pats forgot the SEO part of content marketing is baffling. It’s a little like constructing a street, but not paving it. Thinking that the problem might lie in New England’s running out of budget to optimize the online property, our SEO team felt compelled to lend a helping hand.

SEO 60
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What Is a Pillar Page? And How Does It Attract Organic Traffic?

PR 20/20

Well, believe it or not, the characteristics of a constructional pillar are the same when it comes to SEO (search engine optimization). Improved SEO. Better SEO is one of the main reasons businesses choose to implement a pillar page strategy. So as a marketer, why should you care?