Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. Try to identify any trends in the comments. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Industry Trends: Industry reports and whitepapers can help you identify trends and make strategic changes to your PR strategy. Low-Cost Insights: Conducting consumer research can be costly and time-consuming. Give yourself iterative, constructive feedback. Authoritative Content: Trust is key to effective PR.

Google 80

Google Reputation Analytics Industry 80

PRSay

APRIL 11, 2018

If you’ve seen the movie (or read the book) “Moneyball,” then you’d know Kapler’s emphasis on technology and analytics isn’t new; Oakland Athletics’ General Manager Billy Beane has been preaching this type of approach since the early 2000s. New clubhouse cultures. He’s a friend and peer.

Analytics 90

Analytics Communications Trends Sports 90

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

Strategy 59

Strategy Company Communications Construction 59

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Industry trends and reports. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success.

Marketing 52

Marketing Analytics eBook System 52

Shift Communications

MAY 14, 2015

Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment. As far as the construction equipment candidate, there certainly is an IoT service aspect as well. every time we go by one in a local construction site.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

JULY 17, 2018

And, the real magic of AI is that consumers often have no idea it’s there. Artificial intelligence is an umbrella term for a collection of powerful tools, technologies and algorithms used to make machines smart, which, in turn, enhance human knowledge and capabilities. Personalization: Powering intelligent consumer experiences.

Marketing 41

Marketing How To Technology Resources 41

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. It’s an attempt to engage consumers in a two-way symmetrical relationship, dressed-up as a cute gimmick.

Communications 60

Communications Analysis Web Handbook 60

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Remote PR Jobs

SEPTEMBER 25, 2023

Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too. and fear (er, so long, means of employment).

Industry 100

Industry Publicity Data Technology 100

PR Fuel

OCTOBER 16, 2018

While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with.

Web 40

Web Pitching Local Report 40

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” link] Such isolation can intensify ideological polarisation, diminishing the opportunity for constructive dialogue and understanding between different groups.

Media 52

Media eBook Viral Construction 52