ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing. SoFi is spared major scandal.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Solo PR Pro

JULY 21, 2020

The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios. But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral.

Viral 71

Viral Analysis Television Radio 71

NewsWhip

JUNE 20, 2022

Focusing on celebrity gossip, the relatively new media company has overtaken more traditional news sites like NTV and Welt. ActualidadRT , a site that showcases world and national news, viral videos, and television specials, topped the charts with most followers with 16.7M. Spain’s top Facebook Pages.

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PRSay

DECEMBER 10, 2020

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. Remember the BBC dad?

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Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Extend this outward focus to your competitors by tracking rival companies, products and spokespeople. Take a small coffee company, Candid Cup, for example. How to do that?

How To 149

How To Social Media B2C Television 149

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. to viral social media campaigns. . What was being on the Bravo series, “Eat, Drink, Love” like?

Television 120

Television Travel Tourism Pitching 120

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? I had a client who owns an HVAC company in Dallas, and he took advantage of the heat wave, which was all across the country, and supply chain issues. Here’s a video I did on this: It doesn’t get any easier than this.

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Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. New companies are making millions from this strategy. Changing Habits. Organic content is PR.

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Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. Mainstream media. For the MSM, 2017 was filled with ups and downs.

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Airlines Reputation Journalism Crisis 180

PRSay

DECEMBER 18, 2019

In a sign that the investment was in jeopardy, several Chinese companies suspended operations with the Rockets and the NBA. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Unfortunately, hoping to go viral is not a video strategy. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. The post Going Viral Is Not a Video Strategy appeared first on Contently.

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Viral Video Strategy YouTube 111

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

OCTOBER 31, 2023

Instead of allocating substantial resources to develop and market original content, companies can capitalize on existing news stories and ride the wave of public interest without requiring extensive financial commitments. Brands that are doing it right Companies can benefit in big ways from newsjacking.

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Ethics Trends Social Media SEO 103

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. The company tweeted : "We're so glad everyone is talking about our water! FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

Buzzstream

SEPTEMBER 30, 2021

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. Earlier this year Aira began working with a UK based property rental company for digital PR and link building and the framework helped shape our first campaign ‘Royal Rentals’.

Digital PR 71

Digital PR How To Reddit Engineering 71

The Stalwart Blog

APRIL 26, 2020

I was the marketing director for a software company and hung up my own shingle about 13 years ago. Dave Oates: They might be like, “Hey, there are three trends over here that say company X, the local restaurant in Lake Forest just served something that was horrible, or their floors were dirty, or some silly something.

Crisis 78

Crisis Local Facebook Social Media 78

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] Themes in Growth Hacking.

Marketing 28

Marketing Employee Wikipedia Data 28

Flatiron Communications

NOVEMBER 14, 2014

In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3

Media 28

Media Mobile Pinterest Journalism 28

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. The amount of such company-created content continues to explode. Jimmy Fallon’s Instagram Feed.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

APRIL 5, 2017

Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Richard, what advice have you been giving companies? For companies the last two weeks of the Presidency was very complicated. Automobile companies (and the military) are the largest advertisers on television.

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