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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. Airbnb knows how much power celebrities and social media influencers wield over their fans’ opinions.

Travel 93
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What the Ohio Restaurant Association Is Doing for Travel and Tourism in the Buckeye State

PRSay

Columbus, Ohio, native Homa Lily Moheimani is the manager of media and communications at the Ohio Restaurant Association. Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination. How do travel and tourism relate to the Ohio Restaurant Association and your role there?

Tourism 113
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Let them share where they long to go themselves, then show them how the company can make it happen. Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires.

Travel 78
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8 Tips for Creating a Virtual PR Event

Critical Mention

Personalized video invitations or email blasts that tease what the event will cover are great invitation options. Having access to a Media Contact Database could also give you the advantage of getting the right people at your events. Share the information about your event on all social media platforms! Spread the Word.

Tourism 131
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand.

Brand 189
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Their campaign indeed brings that to life!

Travel 40
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Maxim Behar for Manager News: Positive messages will save business

Maxim Behar

Remember how many English words have entered and continue to enter our language after the social media boom. Our communications, especially verbally, and mainly on online video platforms have changed - the long introductions, explanations, emotional exclamations that preceded every conversation only a year ago have disappeared.

Tourism 52