ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. B2B tech companies typically deal with sophisticated and knowledgeable customers. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers.

B2B 276

B2B Social Media Brand Branding 276

Communications Conversations

OCTOBER 5, 2023

4 I shared my best tips, advice and best practices around writing social media content that can help you drive results for your company or clients. If you missed the webinar, you can find the full video below. The post Social Media Writing Best Practices Webinar first appeared on Arik Hanson.

Social Media 97

Social Media Writing Media Video 97

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Agility PR Solutions

SEPTEMBER 6, 2022

Instagram is one of the most popular social media platforms, with around one billion monthly active users. The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively.

Instagram 161

Instagram Video How To Creativity 161

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Communications Conversations

NOVEMBER 24, 2020

The company reacted, fairly quickly, and offered Apodaca a new truck packed full of Ocean Spray juice. They embraced behavior and visuals that are most certainly not “on brand” (you think a guy longboarding down an interstate drinking Ocean Spray is “on brand” for the company?). ” Oh boy. ” Oh boy.

Social Media 179

Social Media Viral Company Education 179

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

PR for Anyone

NOVEMBER 18, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is no easier way to build a brand than with social media. What do people think of when they hear your name or your company name. Make sure you like this video. PR FOR ANYONE.

Social Media 130

Social Media How To Brand Branding 130

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. They offer companies a chance to connect with a target audience in a meaningful way. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost.

Advertising 97

Advertising Advertising Social Media Reddit 97

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. Instead, bite-sized, short-form videos are where brands will see the most engagement. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. So, how are companies utilizing this new strategy?

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

ReimaginePR

SEPTEMBER 9, 2021

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results.

YouTube 156

YouTube Video Corporate How To 156

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Companies can build trust, loyalty, and brand awareness by interacting with customers and followers on various platforms. Companies can build a personal connection with the audience by engaging customers and followers on social media.

Social Media 97

Social Media Media Instagram Strategy 97

The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement.

Video 145

Video Trends Marketing B2B 145

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant.

Social Media 85

Social Media Trends Viral Media 85

Communications Conversations

APRIL 15, 2021

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.” ” And, the tasks being asked of digital and social media marketers continues to expand. Paid media specialist.

Social Media 179

Social Media Media LinkedIn Community 179

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Video 89

Video Strategy Marketing Instagram 89

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Often, short and snappy, engaging explainer videos have all the core attributes you need in a piece of content to help make your brand more memorable — but for that to be the case, these videos need to be more than just ‘explanatory.’ In general, explainer videos often need to convey a lot of information in a short amount of time.

Video 86

Video Brand Branding Energy 86

Agility PR Solutions

OCTOBER 19, 2021

When it comes to planning your social marketing strategy, social videos are one of the most crucial pieces of the puzzle. The thing is, though, that understanding that videos are important for your campaign is only half the battle.

Video 189

Video Strategy Marketing Company 189

Shift Communications

DECEMBER 9, 2021

But do we know the man or woman leading that company? But for the companies we most identity with or see a clear brand identity for, we likely do. Think: Marc Benioff at Salesforce.com, Jessica Alba at The Honest Company, Elon Musk at Tesla, Satya Nadella at Microsoft, or Mary Barra at General Motors. In some cases, no.

Social Media 113

Social Media Communications Media Leadership 113

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

Social Media 60

Social Media Trends Media Instagram 60

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

Rock the Status Quo

JANUARY 20, 2015

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Social Media Videos' Let me know what you think!

LinkedIn 100

LinkedIn Video Company B2C 100

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Communications Conversations

JANUARY 30, 2020

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog.

Social Media 139

Social Media Trends Media Internal 139

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case.

Video 62

Video Case Study Sports Creativity 62

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority). Company Industry. Company size.

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Do banner images across all your social profiles match up?

Social Media 104

Social Media Media LinkedIn Facebook 104

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It pays dividends to find quality content creators who have overlapping audiences and can naturally use your product or services in their videos.

Pinterest 78

Pinterest YouTube Social Media Trends 78