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6 Ways to Score a Broadcast Interview in the Midst of COVID-19

MaccaPR

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. But now we’ve been able to add Skype into our control room as, essentially, a live shot.”.

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Coronavirus Has Changed the Media — and Those Changes Are Here to Stay

PRSay

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. As brands suffer across the globe, many companies are postponing or canceling their ad campaigns. Now, these are tools that they need to use to do their jobs.

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The Worst PR Advice We’ve Ever Heard

ImPRessions - Crenshaw Communications

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

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How to film thought leadership when you’re stuck indoors

Prohibition

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks.

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The Well Written Press Release: Research The Journalist

ISEBOX

Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”. I really enjoyed your coverage of the nationals last month. That accident was crazy!

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Creating a PR-perfect workspace

Solo PR Pro

Facetime/Skype calls. This is where good lighting comes in, especially if you give media interviews by this medium. A stand-sit or height adjustable desk has also been a trend in many offices and more companies are requesting them. That’s 30 minutes that you just lost in productivity and now there’s a cost to it.”.

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5 Tips to Build Client Partnerships

Solo PR Pro

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. That means we’ve hashed out client projects on Hipchat and What’sApp, Basecamp and Podio, Skype and GChat, texting and Facetime. Do they see you as a partner or a vendor? Accessibility.

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