Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Typically, there are a few major pre-packaged media events that do draw solid media attendance in a Meet & Greet-type format, such as CES Unveiled; Pepcom Digital Experience; and Show Stoppers.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Flack's Revenge

JUNE 13, 2022

I play keyboard, and liked to consider myself an audiophile back in the day; I attended BAS (Boston Audio Society) meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Now I was in NYC at an audio trade show and basking in all the gear.

Engineering 156

Engineering Trade Shows Local Interviews 156

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. the reporters likes to schedule interviews through? What’s a marketer to do? Source: TriNet’s Twitter.

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Depending on booth size, this should begin several months prior to the show.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

FEBRUARY 22, 2024

Having a content-rich website is a helpful tool, but it won’t do your company any good if your prospects aren’t visiting your site. Will your company appear at the top of these search results? And there are lots of companies that have great technologies that in your prospect’s eyes, are similar to yours. It costs too much money.

Automotive 65

Automotive Technology SEO Engineering 65

Flack's Revenge

NOVEMBER 12, 2019

I play keyboard, and liked to consider myself an audiophile back in the day; I attended AES meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Now I was in NYC at an audio trade show and basking in all the gear.

Engineering 149

Engineering Trade Shows Local Interviews 149

Deirdre Breakenridge

NOVEMBER 3, 2016

How do you stand out during and after job interviews? Siera Smith is the Director of Marketing for WebMax LLC, a software development company. Stacy is a member of the Meeting Professionals International Greater New York Chapter and serves as the Digital Chair. What are important tips to know when searching for a career in PR?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Prioritize.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Some examples include: Solicit interviews with independent speakers and panelists.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. If your press release fails to meet their requirements, they’ll toss it out. A strong headline.

Writing 82

Writing How To Media Guidelines 82

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience. Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

JANUARY 14, 2016

Easiest way to show you is to walk you through an example. The tool gives you the opportunity to search by the basics–name, company and location. Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows.

Tools 60

Tools Trade Shows LinkedIn Web 60

Sword and the Script

OCTOBER 24, 2017

He tells a tale of two companies at polar opposites. One company has effective marketing metrics in place, produces good marketing ROI, but experiences stagnant overall growth. By contrast, another company that struggles to show a return on individual marketing campaigns has experienced year-over-year revenue growth of 650% percent.

B2B 64

B2B Report Marketing Survey 64

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. But timesheets and meetings only go so far. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

Bianchi Biz Blog

JANUARY 19, 2023

This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. trade show held since 2020) generated lots of automotive and mobility news.

Automotive 82

Automotive Transportation Technology System 82

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Finding the Purrrrfect Fit.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Finding the Purrrrfect Fit.

Agency 52

Agency Marketing Media Trade Shows 52

ReimaginePR

SEPTEMBER 5, 2016

If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. Interviews. For example, you can add: Behind the Scenes.

Blogging 120

Blogging How To Infographics Writing 120