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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

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What Pinterest Marketers Must Know About Copyright

MaccaPR

So this just happened: One of my more than 3,000 pins on Pinterest was just DELETED! Since its launch in 2010, Pinterest has provided me with a space to collect content from around the Web, such as recipes, quotes, home decorating ideas, life hacks and fashion inspiration. Why did Pinterest remove one of my pins?

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Attracting the Attention of the Target Audience

5W PR

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. That means the company has to figure out what’s going to be irresistible for the target audience so that a lot of people are going to be willing to participate in the contest.

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How to Write High-Quality Press Release Content

Cision

But a press release can do so much more than simply tell someone about your company. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. What has your company achieved recently? What event, milestone, or company change is occurring? High-quality links.

Writing 310
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How to Write a Press Release That Converts

Cision

But a press release can do so much more than simply tell someone about your company. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. What has your company achieved recently? What event, milestone, or company change is occurring? High-quality links.

Writing 293
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3 Social Media Tips for Capturing Audience Attention

Cision

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Krista suggests that brands open their minds to other social networks, such as Pinterest. For example, if you want content to have a longer shelf life, Krista recommends Pinterest.

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How to Spy on Your Competition & Steal Their Secrets

Cision

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Cool infographics. Digital dinosaurs are dying in this fast-moving era of web commerce.

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