ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. Every company must not only deliver on financial performance, wrote Fink, but “also show how it makes a positive contribution to society.”

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

PRSay

AUGUST 8, 2022

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. As a result, however, companies are becoming polarized, as opposing points of view clash.

Employee 177

Employee Survey Policies Leadership 177

Reputation Us

JUNE 23, 2019

So how does a company handle a corporate crisis in today’s world? We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. Mock crisis drills with staff and leadership to observe reactions in a simulated crisis. CRISIS SIMULATION.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. Leadership team. And have you asked the right questions?

Reputation 48

Reputation Handbook Exercises Groups 48

PRSay

NOVEMBER 27, 2023

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” You should do trainings, mock [crisis situations] and exercises. Today, she is the s enior PR manager of global media relations at Amazon. He joined PRSA in 1994.

Crisis Communications 127

Crisis Communications Crisis Communications Crisis Management 127

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

SEPTEMBER 20, 2021

companies with 100 or more employees must also require vaccines or regular testing for their workers or face fines of $14,000 per violation. Other companies that have announced vaccine mandates for their employees include Google, Disney, Facebook, Goldman Sachs, Morgan Stanley, Netflix, Tyson Foods and Walmart.

Airlines 172

Airlines Employee Communications Exercises 172

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). I have seen M&A comms done so well I honestly shed a tear and felt closer to the company, and I have seen it done in the most damaging and unproductive ways you can possibly imagine. click image for higher resolution).

Internal 93

Internal International Employee Leadership 93

Melissa Agnes

MARCH 13, 2018

But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation.

Crisis 179

Crisis Crisis Management Brand Branding 179

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 87

Employee Real Estate Video Internal 87

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . and execute them?

Survey 102

Survey Report Media B2B 102

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . He also has to make sure the company’s staff of 130,000 is ready for change, too. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well.

Internal 67

Internal International Conference Public Affairs 67

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? T his piece written for a 3D printing company , does just that. Time your pieces strategically. Editors of top business publications like Inc.

B2B 136

B2B Guidelines Writing Pitching 136

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. Interestingly, our relationship remained pretty tense until she ultimately decided to leave the company.

Ethics 78

Ethics Corporate Leadership Groups 78

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? And we look at your leadership and reputation.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

FEBRUARY 27, 2018

We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. How B2B Marketing Can Get More out of Trade Shows. billion in purchases.

B2B 66

B2B Trade Shows Survey Study 66

PR in High Definition

APRIL 9, 2019

Good collaboration, team spirit and communication can have a big impact on your external reputation – especially through tools like Glassdoor and Google reviews. Whether you’re from a tiny tenacious cockroach company or a glamorous glittering unicorn firm, there are pros and cons to business life.

Communications 48

Communications Exercises Fashion Newspapers 48

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? And we look at your leadership and reputation.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Publishers” in this case are social media companies and their platforms. It’s an exercise in futility.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! This is where crisis management comes in.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. But in 2022, great leaders and smart companies will move from simply dealing with uncertainty to actually embracing and leveraging it — as a catalyst for positive change. Companies will continue to redefine what the workplace actually is.

Trends 52

Trends Trade Shows Agency Communications 52

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. I’d like to challenge this emphasis on the relatively rare type of crisis that generates global headlines and is truly a threat to the survival of an organisation/state institution and its reputation.

Crisis 63

Crisis Crisis Management Leadership Training 63

ZudePR

JUNE 6, 2016

She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Daily intensive exercise. Except for when I exercise, I stopped watching TV. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: I go through phases of different interests. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. ” ~ Mike Paul, The Reputation Doctor. The focus on diversity in the workplace is hardly new. But what about #PRDiversity?

Agency 40

Agency Report Training Leadership 40