Mindful Marketing
MARCH 21, 2020
” Chase : “We've ensured that our branches, including ATM screens and keypads, are cleaned daily with EPA-approved disinfectants and we have hand sanitizer available in our branches.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families.
ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Nobody wants to miss the next category disruptor.
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PRSay
MARCH 11, 2019
The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. A company’s culture doesn’t just matter to employees — it matters to consumers, too. Social media is changing the way companies communicate internally and externally.
Onclusive
NOVEMBER 8, 2017
To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed. What high tech marketing was about was enterprises having to make high-risk, low-data buying decisions.
ImPRessions - Crenshaw Communications
MARCH 13, 2018
Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Focusing Inward.
Sword and the Script
NOVEMBER 19, 2019
It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. Can a good story create value for a brand?
Communications Conversations
FEBRUARY 6, 2015
We also talk a bit about the trend of companies pre-releasing Super Bowl commercials BEFORE the big game. See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. Content Strategy 2015: Marketing, Mobile, and the Enterprise“. Is it worth it? Will the trend continue? We discuss.
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