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Every company should have a crisis handbook

PR in High Definition

Company scandals and crises hit the headlines on an almost weekly, if not daily, basis. Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs. The same mindset, really, should apply to companies. The same mindset, really, should apply to companies.

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What We Learned From Adopting the Hybrid Work Model

PRSay

After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office. Although it does present some challenges at first, adopting a hybrid-work model can lead to greater productivity, employee satisfaction and work-life balance. It also plays to employees’ strengths.

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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies.

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Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? Meanwhile, 52 percent trust employees of that same company.

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The ESG Playbook for Achieving Profit and Purpose

Stern + Associates

Named “one of the most influential people in ESG investing” by Barron’s , he distills years of research into an accessible and readable handbook for fusing business success with positive social impact. Serafeim then focuses on how companies, investors, and employees can use these trends to drive business growth and social change.

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Three FTC Social Media Disclosures You Should Know

5W PR

As social media has become an integral part of companies’ business and advertising plans, the Federal Trade Commission (FTC) has had to adjust its regulations to encompass the digital space. These partnerships are used to promote brands and their products across all markets and industries. These regulations come with requirements from brands.

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How to Effectively Work With Contractors to Grow Your PR Business

Solo PR Pro

There are a variety of sources for finding employees and subcontractors, many of which are completely free to use, such as Indeed , LinkedIn and even your own Facebook Business page. If you are looking for someone with a higher level of skill, one of the most effective ways to find an employee is by turning to your network.

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