Cision
MAY 30, 2017
At every turn, Le Pain Quotidien nearly begged customers to let the company know everything about their visit. Some of those complaints were about things the company hadn’t considered. All companies should at a minimum be using a combination of Google alerts and simple social media listening software.
Beyond PR
JANUARY 3, 2017
Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. Keep it Consistent.
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ImPRessions - Crenshaw Communications
MAY 1, 2018
Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Some will be service pieces that offer tips or tools.
Doctor Spin
APRIL 17, 2023
A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
B2B companies can engage and attract followers through educational and entertaining content. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Educate future customers.
Cision
SEPTEMBER 21, 2016
Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. You can also create email templates for common customer service inquiries, such as: Where’s my product? Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week.
Doctor Spin
APRIL 5, 2023
Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies. The media and potential customers often overlook small businesses without a well-known brand. Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas !
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