Remove Brand Remove Company Remove Customer Service Remove eBook
article thumbnail

Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? At every turn, Le Pain Quotidien nearly begged customers to let the company know everything about their visit.

Software 328
article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Some will be service pieces that offer tips or tools.

B2B 147
article thumbnail

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. B2B companies can engage and attract followers through educational and entertaining content. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.

B2B 170
article thumbnail

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Gather feedback from your sales and customer service teams. Think ebooks, white papers and even blog posts. Write like you talk.

article thumbnail

The Top 10 PR Strategies for Small Businesses

Doctor Spin

Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies. The media and potential customers often overlook small businesses without a well-known brand. Learn more: Your B t PR Strategy is Cringe, Sorry Subscribe now and get a free ebook on how to get better PR ideas !

article thumbnail

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. You can also create email templates for common customer service inquiries, such as: Where’s my product? Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week.

Marketing 120