Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Ask questions on social media. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

MAY 30, 2017

At every turn, Le Pain Quotidien nearly begged customers to let the company know everything about their visit. Some of those complaints were about things the company hadn’t considered. All companies should at a minimum be using a combination of Google alerts and simple social media listening software.

Software 45

Software Customer Service Google Small Business 45

PR Fuel

NOVEMBER 27, 2018

However, wouldn’t it be nice if your favorite company did this for you all the time rather than once a year? This way you can keep your customers and fans happy year-round even when you’re not throwing some big in-house bash to show how much you care. Change the name and the company at least, or just have a flat form you send off?

Survey 45

Survey Company Customer Service Small Business 45

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. Keep it Consistent.

Company 72

Company Storytelling Small Business eBook 72

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Waxing UnLyrical

SEPTEMBER 6, 2012

Now it’s time to talk about the rise of the food truck phenomenon , its head-on collision with the explosion of social media, and how social changed the game. RS: Did you use social to promote your truck, and is social media a key element you advise your clients on? Image: Courtesy of Jamie R.

Twitter 73

Twitter Social Media Interviews eBook 73

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. Social Strata Blog ( @SocialStrata ): A social blog with personality.

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

MAY 25, 2017

In the age of social media, brands are quick to try to distance themselves from employees on social media. Numerous companies, in conjunction with PR and HR, make it mandatory that if you are to have a social media profile, it needs to be clear that you are not an official spokesperson of the company.

Employee 129

Employee Brand Branding Policies 129

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. Even your social media activity should be designed to drive traffic to your website.

Measurement 100

Measurement Analytics Google SEO 100