Community Insurance Publicity Social Media 
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.
Scott Public Relations
MAY 13, 2019
Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Examine your website and social media profiles as well, paying particular attention to coordination. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.
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Scott Public Relations
NOVEMBER 30, 2018
Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.
Scott Public Relations
MAY 13, 2019
Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Examine your website and social media profiles as well, paying particular attention to coordination. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.
Scott Public Relations
JANUARY 24, 2019
Public relations has always been a bit of a murky field when it comes to measuring success. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site. Backlinks created by your public relations campaign can certainly be helpful, but where those backlinks come from matters.
Scott Public Relations
MARCH 4, 2020
The growing wealth gap among citizens is a major public policy concern for the United States. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
ImPRessions - Crenshaw Communications
AUGUST 22, 2018
The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer. You get what you incentivize.
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