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The Role of PR in Transforming Consumer Finance

5W PR

From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity. By championing transparency and ethical conduct, PR aids financial institutions in shaping a reputation of being reliable and trustworthy partners in consumers’ financial journeys.

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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. This is powerful in planning, measurement and decision-making.

Report 119
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Airbnb, Starbucks, & Edelman’s Trust Barometer: Daily spotlights for the week of March 7th

NewsWhip

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. The community-led idea to book stays in Ukraine, far surpassed that level of interest, peaking at 344k engagements on Saturday. How does one measure trust? Here’s today’s , as an example.

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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Most common comms measurement methods. 2020 JOTW Communications Survey.

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Future of PR: 2020 edition

Stephen Waddington

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The #FuturePRoof community goes from strength-to-strength. PR is a social science.

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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. click any image for higher resolution). Sentiment analysis.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

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