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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

We use technology for everything from banking and shopping to communication and entertainment. Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats.

Education 112
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Five Ways Social Media Makes your Planning Process More Strategic

PRSay

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

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PR Insights from the 2017 Trust Barometer

The Proactive Report

People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) The three most important attributes that will build trust in a company are: Treating your employees well. The one-way communication model doesn’t work anymore.

System 100
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

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6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

In my view this is a well-grounded strategy for business leaders who take the time to understand the media landscape shake up – and the opportunity in developing a community. Marketing ops needs to be both business marketing and technology consultants. Infographic: The State of Content Marketing; Rich Getting Richer.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. First, data tells you what happened, not why.