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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

Ethics 82
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.

Report 119
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New book: AI tools for public relations

Wadds Inc.

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. Writing a book about a fast-moving area of technology has challenges.

Tools 52
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How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers

Bianchi Biz Blog

To begin, you’ll want to define the specific purposes for which employees can use generative AI tools, for example drafting emails, creating documents, generating reports and conducting research, etc. Others may want to allow the use of AI tools to draft documents, content and communication.

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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52
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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Frequently people switch between the two disciplines.

Publicity 164