PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Cision

AUGUST 2, 2016

Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. If your internal audience isn’t interested in the content you create, how can you expect your external audience to be? Use paid media. Use a distribution service.

Internal 120

Internal International Customer Service Pitching 120

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Anyone can create content, blog and launch a new social media page.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. How blogging fits into a content marketing strategy.

Training 45

Training LinkedIn Marketing Pinterest 45

Konnect Agency

APRIL 1, 2021

Media relations isn’t the only opportunity to drive the mission of the brand – open it up bit! To get the word out, tap into digital marketing, social media marketing, award submissions, content marketing… the list is honestly endless. Encourage the team to participate in philanthropy.

Brand 59

Brand Branding How To Consumer 59

prTini

SEPTEMBER 5, 2014

30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Brand Anonymity is Dead: Meet Community Manager 2.0. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. S ign up today !

Media Relations 49

Media Relations Case Study Viral Instagram 49

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 59

Conference Marketing Analytics Case Study 59

wiredPRworks

OCTOBER 9, 2015

Track: Technology / Social Media. Marketing 1.75 Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Social media strategy safari - where to go, what to do and how to get there.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR 20/20

NOVEMBER 30, 2022

It’s proven: Technology increases internal efficiencies, helps eliminate mundane, manual tasks and makes the marketing process more automated. Are redundancies in our marketing technology solutions leading to inefficiencies? This way, you can best target, communicate and serve up the most relevant content to each vertical.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. at Social Media Week Berlin in 2013. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe.

Social Media 0

Social Media Marketing Media Customer Service 0

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Rock the Status Quo

SEPTEMBER 3, 2014

If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. The most logical move to create revenue is adding content marketing to your repertoire. It isn’t quite the same.

Agency 188

Agency SEO Advertising Advertising 188

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. That means constantly monitoring what is being said about your business online and regularly updating any social media channels you are using. Social media has changed the way we experience fear.

Reputation 62

Reputation Company Engineering Banking 62

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. Always remember that you need to stay relevant to your current customers, too. Focus on One Social Media Platform.

Brand 120

Brand Branding Marketing How To 120

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. If you are sceptical it’s not just me saying this.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. There will be a notable uptick in socially conscious marketing.

Social Media 91

Social Media Marketing Media Creativity 91