PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year. Yet, in reflection, so much has changed. I’d love to hear your thoughts.

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Trends Nonprofit Consumer Newspapers 165

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Pivoting from journalism to PR.

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Meeting Journalism Employee Storytelling 97

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. I’ve worked on communications, marketing and sales.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. I thought to myself: “Everything we do is storytelling!”

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Crisis Reputation Study Social Media 0

Mora Communications

OCTOBER 2, 2017

Effective PR is effective storytelling. A story featured on the local news or in the health section of the newspaper may have a greater impact, in terms of driving new patients to your practice–than a full-page ad, web based promotion or television commercial. Copyright © Mora Communications Inc.

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Television Print Radio Newspapers 40

Flatiron Communications

JULY 5, 2022

There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. The post Collision’s Audacious Return to Toronto appeared first on Flatiron Communications. We’re trying ot make our coverage as approachable as possible, i.e., with language that’s very easy to follow.

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Conference Journalism Web Comparison 36

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. Joining me on this week’s episode is Sandy Young , the vice president of J.

Ethics 51

Ethics Interviews Advertising Advertising 51

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

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Marketing Content Marketing Data Social Media 196

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Kaylea currently serves as the director of communications for the Chapter. Alyson Hagglund, @alyhagglund.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. Crossing the wire” comes from a bygone era when news services communicated via electrical telegraphy.

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Agency Internal International Pitching 192

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. My wife is in PR and communications. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets.

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Media Journalism Report Video 112

NewsWhip

JUNE 23, 2021

I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. So, you need a strategy for Facebook that’s much more oriented towards communicating with the public.

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Data Media Analytics Energy 78

PR Conversations

AUGUST 17, 2014

Indeed, I’m concerned that where PR practitioners have rebranded themselves as Communicators working in Communication(s) functions, they generally mean they like to write (or maybe, only maybe, that they are good at this). Are they familiar with conceptual frameworks that help improve communications?

Education 87

Education Training Policies Crisis Management 87

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

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Healthcare Storytelling Communications Local 78

Cision

FEBRUARY 18, 2016

Without a strong relationship with your audience, you won’t be able to communicate effectively. He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Communication strategy begins with a critical personal attribute.

Storytelling 120

Storytelling Local Video Measurement 120

MaccaPR

FEBRUARY 23, 2016

I recently had the privilege of speaking with Jason Sprenger (pictured below), president of Game Changer Communications, a public relations and strategic communications consultancy. Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.”

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 15, 2021

Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Three decades on I’m less positive. Facebook took down 1.3

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Publicity Government Guidelines Facebook 128

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Certainly, brands need content marketing, and PR can help build trust and credibility, but there is something more urgent: communicators need content marketing. Media Changes mean PR needs Content Marketing.

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Content Marketing Publicity Marketing Television 60