PR in High Definition

FEBRUARY 22, 2024

We often consider translation to be at the heart of communicating across borders. A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Want to learn more about strategic communications in Europe? But then, what happens when a word isn’t translatable?

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Local Leadership Viral Creativity 62

Wildfire

MARCH 8, 2018

This year International Women’s Day (IWD) is even more poignant in the UK, with 2018 marking the 100 th anniversary of British women winning the right to vote. The post International Women’s Day: a time to celebrate, but also #PressforProgress appeared first on Wildfire. How will you #PressforProgress this year?

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Internal International Viral Local 45

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

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PR in High Definition

APRIL 25, 2022

Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. Positive content is more viral. So, when you’re creating content and communicating with your audiences this year, remember to get back to basics.

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Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. Here is some commonsense PR advice about communicating during a pandemic. Make a plan. But this is not the time to overpromise.

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Employee Leadership Viral Small Business 156

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring?

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Viral Crisis Communications SEO Reputation 52

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency.

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Crisis Communications Crisis Strategy Wireless 100

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. Design your communications from the audience out. Unless you are leaking major news that impacts stock prices.)

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Communications Measurement Employee Course 40

Melissa Agnes

JULY 28, 2014

Join Melissa Agnes, international crisis speaker and president of Agnes + Day , for a free webinar discussing how to survive a crisis in this 21st century, on Thursday, August 7th at 12:00 Noon, EST! The expectations of your audiences: Your audiences’ expectations of your organization in a crisis are ever-evolving.

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Crisis Management Crisis Crisis Communications Viral 235

Communications Conversations

JANUARY 5, 2021

They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. Here’s just a few ideas that can help mitigate a whole lot of unnecessary risk: Limit the number of people with access to your usernames and passwords.

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Government Social Media Viral Guidelines 74

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.

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Crisis Crisis Management Viral How To 249

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

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Crisis Exercises Crisis Communications Reputation 161

Melissa Agnes

AUGUST 29, 2014

Emory’s Excellent Crisis Communication on Facebook. It’s an important discussion and one that we hope you will have internally after listening to this podcast. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Enjoy and have an awesome weekend! From The Crisis Intelligence Blog.

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Crisis Management Viral Crisis Healthcare 190

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

Konnect Agency

NOVEMBER 16, 2022

Video as a communications tool can swiftly and deftly capture attention faster than words when used correctly. as an internal gut check. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’?

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Video Agency Viral Nonprofit 52

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

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Crisis Management Crisis Airlines Viral 149

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

Solo PR Pro

AUGUST 29, 2017

Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Overcoming internal message bias to gain an outside perspective is crucial and necessary for communication success. You can pray for viral or train for a marathon. In one ear, out the other.

Communications 48

Communications Viral Energy Measurement 48

Reputation Us

APRIL 12, 2017

” Simple answer… communicate promptly, communicate factually and communicate often. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. As stated above, communicate promptly, communicate factually and communicate often.

Crisis 74

Crisis Airlines Viral Corporate 74

Cision

NOVEMBER 19, 2015

Crises, both internal and external, hit brands every day. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan? Crisis plans should be centered on making communication readily available and easy to understand.

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Crisis Crisis Communications Viral Social Media 120

ImPRessions - Crenshaw Communications

MAY 26, 2016

Predictions, warnings, and optimistic expectations about the future of PR and communications abound. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. But as communication technology improves, the workflow will become even more seamless.

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Viral Creativity Advertising Advertising 136

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Determine your current processes of internal escalation.

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Crisis Crisis Management Handbook Viral 172

PRSay

FEBRUARY 24, 2017

That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Set up meeting with colleagues and internal stakeholders to talk about the dashboard. Dashboards packed with data can be impersonal and overwhelming.

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Social Media Airlines Media Meeting 115

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

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Social Media Conference Media Corporate 117

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Crisis Communications Social Media Crisis Communications 40

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. RepUs methodically takes a “fresh eye” and unbiased assessment of your reputation both internally (e.g., community, partners, media, social influencers). As he marched, he yelled, “Birds are a myth; they’re an illusion. Your staff?

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Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.”

Small Business 168

Small Business SMB Local Viral 168

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR.

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Policies Internal International Public Affairs 120

Marketwired

MARCH 1, 2016

It may not exactly be viral, but you’re getting the word out to the people who count. At a recent PRSA International Conference, which was well-attended by Marketwired’s target audience – PR, marketing and communication pros – we wanted to raise awareness, pique interest and drive traffic to our booth.

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Pitching Media Conference Storytelling 153

Contently - Strategy

NOVEMBER 3, 2021

“It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

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Content Marketing Marketing Viral Study 144

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

OCTOBER 8, 2018

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background. We are not communicating across boundaries,” he said. . .”

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Conference Television Viral Banking 151

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

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Crisis Crisis Management How To Viral 100

Cision

JUNE 10, 2016

The International Association of Business Communicators World Conference took place this week in New Orleans with a keynote presentation from thought leader Seth Mattison, founder of research firm FutureSight Labs which has been studying generational differences between the societal rules that influence how professionals act in the workplace.

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How To Marketing YouTube Study 120

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training.

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Interviews How To Media Viral 193

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity. The post Misinformation 2.0:

Media 74

Media Viral Video Newspapers 74

Melissa Agnes

JUNE 3, 2014

Social media and the online landscape provide unique communication opportunities for individuals and organizations. It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. Interview with Taylor Guitars: The Power of Real-Time Communication.

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Airlines Crisis Wikipedia Social Media 206