Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. That said, if you’re a PR professional who wants to learn more about the basics of content marketing, it’s well worth a watch. Source: Content Marketing Institute.

Film 60

Film Content Marketing Case Study Marketing 60

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Image: Do-Hyun Kim via Flickr, CC 2.0.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. But that approach will shut down communications.

Brand 173

Brand Branding Storytelling Video 173

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. If you are having an easy time producing content and getting engagement, then very soon everyone else will find out and crowd into your space.

Pitching 118

Pitching Strategy Film Advertising 118

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be Content Marketing World.

Conference 58

Conference Content Marketing Community Education 58

Solo PR Pro

DECEMBER 17, 2021

Rachel Sutherland Communications took home a Crown Award in Integrated Communications in the Charlotte PRSA QC PR Awards. Phyllis Weiss of Weiss Communications, Inc. Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients. It's heartwarming, soul work.”

Banking 96

Banking Film Transportation Financial 96

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

JANUARY 31, 2019

MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence. Hello, Voice. Mitch Joel, President, Six Pixels Group.

Conference 77

Conference Case Study Marketing Analytics 77

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Content creation and distribution: PR agencies can develop and distribute content tailored to NCSAM, effectively conveying the importance of cybersecurity while providing actionable tips and resources.

Education 112

Education Employee Measurement Agency 112

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. Piloting AI ™ Workshops.

Agency 84

Agency Enterprise Technology Analytics 84

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Burrelles Fresh Ideas

DECEMBER 12, 2023

via GIPHY ‘Twas the night before Christmas, and all through the North Pole, not a creature was stirring—except for Santa Claus, who was pacing nervously in his cozy workshop.

Social Media 80

Social Media Trends Crisis Crisis Management 80

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

NOVEMBER 4, 2015

Yet most communicators – myself included – are still woven to the word as the ultimate form of communication. That means integrating visuals into our communications not as an add-on, but at the concept stage. A few years ago, I sat in on a workshop by Paul M. And in many ways it still is. Pretty pictures.

Mobile 40

Mobile Film Media Training Video 40

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Polaris

DECEMBER 8, 2015

It’s clearer, easier to follow, and more persuasive thanks to the new book, Why Your Writing Sucks , by Marcia Ross, a Toronto author, business writer and workshop leader. It helps anyone who communicates via a keyboard be more succinct in their day-to-day writing. Ross’ upbeat and unconventional book isn’t just for lawyers.

Writing 100

Writing Resources Marketing Communications 100

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Communicate your purpose to build trust and loyalty. Services are custom based on each organization’s needs, but may include: Onsite workshops and consulting. Internal communications and events. Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. A large part of your audience communicates via this medium. The result? Are you up to speed?

How To 60

How To Software System Employee 60

Communications Conversations

OCTOBER 16, 2017

Even at Maccabee’s small size, we’ve had in-house workshops with multi-cultural marketing experts from The BrandLab, mindfulness teachers and sleight-of- hand magicians, SEO mavens and painting instructors, and even had a cooking class with TV chef Andrew Zimmern.

Agency 113

Agency SEO Social Media Pinterest 113

Solo PR Pro

NOVEMBER 17, 2015

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40

Ishmael's Corner

JANUARY 11, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. I don’t smoke. During my last stop at WG Yogurt,more.

Writing 60

Writing Storytelling Fashion Communications 60

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar.

Storytelling 40

Storytelling Resources Writing Corporate 40

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28