PR for Anyone

JUNE 9, 2021

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. How to pitch the media. How to pitch the media. I’d love to connect.:

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Real Estate Nonprofit Media Pitching 130

PR for Anyone

SEPTEMBER 15, 2021

How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. And in my case it happens to be with the color. What to Pitch When.

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PR for Anyone

AUGUST 25, 2022

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript.

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Pitching Media Insurance Insurance 130

PR for Anyone

MARCH 30, 2022

But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like. So make sure you watch all the videos here on the channel and really learn how to do it.

Advertising 130

Advertising Advertising Publicity YouTube 130

wiredPRworks

NOVEMBER 11, 2016

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. And, here's a quick transcript from my interview via the site. Click To Tweet.

How To 63

How To Brand Branding Local 63

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website.

Local 52

Local Case Study Nonprofit Healthcare 52

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information.

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

AUGUST 4, 2022

And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

MAY 4, 2022

If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Her charity, Saving Promise was created because her granddaughter, Promise, was the 5th generation of women in her family to experience domestic violence. You can see their segment below.

Pitching 130

Pitching Media Financial YouTube 130

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can drum up new business. New ideas for how I can be an active member of our local digital/comms community. And new ideas for how I can drive more awareness for my name and what I offer. And, in some cases, rethinking exactly WHAT I offer. Part of that involved thinking about new ideas.

Case Study 68

Case Study Trends Social Media Study 68

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. We do it through storytelling. It’s a useful way of spotting issues, trends, and themes. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

The Resolution Blog

APRIL 9, 2019

As the PESO model has evolved, we’ve discovered that people don’t really know how to use it. They understand it, but they don’t know how to integrate it. It’s about teaching them how to use it and then letting them build it into the process. And that’s one of the things I teach people how to do?—?

Marketing 120

Marketing Analytics Measurement Data 120

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. PR Resource: How To Write a 1-Page Strategy Keep it clean.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR for Anyone

JANUARY 5, 2022

Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state?

Pitching 130

Pitching Strategy Publicity Media 130

Ethical Voices

AUGUST 1, 2022

Would your friends and family be pleased or local politicians, anybody in society, outside stakeholders, would they be okay with what we’re doing?” The challenge is how to use your superpowers for good and not for evil because we can use them for evil if somebody wanted to and do some amazing, look at that case of Bell Pottinger.

Ethics 71

Ethics Agency Journalism Corporate 71

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? Listen to the full interview, with bonus content, here Absolutely.

Ethics 81

Ethics Community Conference System 81

PR for Anyone

APRIL 6, 2022

What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search.

Pitching 130

Pitching Television Media Real Estate 130

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. How to create a crisis communication plan. The key to a successful crisis communication plan is having a well-thought-out strategy of how to handle negative situations.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

Pinterest 52

Pinterest Writing Interviews Social Media 52

David PR Group

SEPTEMBER 29, 2016

I always had great information, great data and (usually) a compelling story idea, but I wasn’t always good at asking for the interview, the article or the opportunity. How to Protect (Or Destroy) Your Reputation Online begins shipping today from online booksellers like Amazon, Barnes & Noble, IndieBound and 800-CEO-Read, among others.

Reputation 40

Reputation Case Study Web Groups 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

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Marketing Content Marketing Pinterest LinkedIn 48