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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences. In the realm of travel, where experiences reign supreme, compelling narratives have the power to transport audiences to distant locales, evoke curiosity, and ignite a sense of adventure.

Travel 90
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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

It made the brand more interesting, and best of all, media loved it. As storytellers, we’re taught to show, not tell. When Russia invaded Ukraine last February, she organized resources, transportation, and shelter for those fleeing the war. Insist on examples. The same goes for identifying the story.

How To 310
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How to Tap Into Culture for Travel PR Strategies

5W PR

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78
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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Appeal to the imagination.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Key Takeaway?—?Think

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The Plane Truth: Why Pittsburgh International Airport Is Breaking Its Own News With ‘Blue Sky’

PRSay

In response, Kerlik, a former transportation reporter for the Pittsburgh Tribune Review, and the Pittsburgh International Airport have started Blue Sky — an in-house news service where the Airport can break its own stories and not have to rely on the media reach of other publications. “But A former resident of Washington, D.C.,

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Go From Invisible to Expert with a WIRED Content Marketing Framework

wiredPRworks

How do you package your brand marketing content to go from being invisible to rising up an expert? How do you package your brand marketing content to get it out there so that people can find you, learn more about who you are, what you do, and what your call to action is? First, you need to have a message and then you need to market it.