Branding Storytelling Technology Transportation 
Burrelles Fresh Ideas
MARCH 19, 2024
Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.
ImPRessions - Crenshaw Communications
OCTOBER 4, 2022
We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. It made the brand more interesting, and best of all, media loved it. As storytellers, we’re taught to show, not tell. Not every sector is exciting or accessible, especially in B2B technology.
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The Resolution Blog
OCTOBER 15, 2019
Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Key Takeaway?—?Think
Burrelles Fresh Ideas
MAY 23, 2023
Rise of virtual reality in travel planning: Virtual reality technology is becoming more accessible and user-friendly, and it will likely play a more significant role in travel planning in the coming years. As AI technology continues to improve, it will only become even more prevalent in the travel industry.
Stephen Waddington
JUNE 23, 2019
It’s an area that brands should investigate. #6 Meeker calls out the use of edited and curated images as a means of storytelling. 12 On demand and remote work On demand platforms are changing the nature of work, driving efficiencies and disrupting markets as diverse as accommodation, food delivery, transportation.
Sword and the Script
JUNE 18, 2019
In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 22) “I am a storyteller and I look out for people.”. 30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”.
Contently - Strategy
JANUARY 9, 2019
The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand.
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