article thumbnail

Successful Branding: Lessons Learned from Iconic Brands

Konnect Agency

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52
article thumbnail

The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines

Agility PR Solutions

Department of Transportation posted the following: “WASHINGTON – The U.S. Department of Transportation (DOT) today fined American Airlines $4.1 On August 28, The U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Transparency Is the Key to Building Brand Loyalty

Cision

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Marketers stand to gain much by communicating brand transparency. Gaining Trust and Sales From Transparency.

Brand 208
article thumbnail

Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences. In the realm of travel, where experiences reign supreme, compelling narratives have the power to transport audiences to distant locales, evoke curiosity, and ignite a sense of adventure.

Travel 92
article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?

Media 294
article thumbnail

4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Alternative Modes of Transportation. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around.

Examples 130
article thumbnail

5 ways to use product packaging as a marketing tool

Agility PR Solutions

Packaging plays a vital role in protecting a package during transportation. If the packaging chosen for a product is wrong, it might damage a product. The right packaging can not only protect a product, it can also impress customers. Products can be seen as blank canvases and its packaging can help it to stand out […].

Tools 85