ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. So, too, should the businesses and brands that support social-impact programs. Make it authentic. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 151

Trends Nonprofit Consumer Newspapers 151

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 147

Employee Print Writing Survey 147

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. I’m often asked if storytelling is harder for B2B companies.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. As a strategy, nowhere is this more important than in the nonprofit sector. Because nonprofits are presented with a unique challenge and opportunity at the same time. Nonprofits have a purpose.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Deirdre Breakenridge

OCTOBER 20, 2015

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. How can I improve my teaching to better train my students? What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

OCTOBER 24, 2016

I help organizations, brands, and people identify and tell their best stories. I’m currently working as the Director of Communications and Marketing at Teach For America – New York. I am obsessed with storytelling. Introduce yourself – who are you and what do you do? . Why do you care about Social PR?

Nonprofit 40

Nonprofit Banking Education LinkedIn 40

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Kaylea has also interned with Sarasota Magazine in the marketing and events department. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success. and are highly monitored.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

DECEMBER 18, 2018

Today she works primarily with small and medium B2B clients and some nonprofits. And, the storytelling. But PR pros have ALWAYS been storytellers. 4) Has digital blurred the lines between PR and marketing, or even, PR and editorial? What I see is how social media and content marketing have grown up out of PR functions.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2017

We empathize with those handling the public relations for NBC’s “Today” show, entrepreneur Russell Simmons, or any brands touched by scandal, but it’s time for a break. This year the brand has gone one step further and is working with Invisible People. It also helps the brand’s PR and social efforts.

Corporate 149

Corporate Nonprofit Mobile Storytelling 149

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60