MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

AUGUST 29, 2023

Firstly, it helps create brand awareness and generate excitement. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. Clearly define your objectives to guide your strategies.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Stephen Waddington

FEBRUARY 23, 2021

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. He’d asked for an interview about my lockdown startup Wadds Inc. He’s a visual storyteller. Good photography is an important means of recording an event, telling a story and promoting an organisation or brand.

Creativity 97

Creativity Print Storytelling Meeting 97

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I always remind clients it’s about storytelling. We know now that influencers and brands need to join in the conversation with a true authentic voice.

Journalism 78

Journalism Social Media Radio Fashion 78

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If you have a CEO who can slam dunk every interview, good for you. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. That new generation wants to see what companies are doing, they want to talk about it in their interview,” she said.

Meeting 97

Meeting Journalism Employee Storytelling 97

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Interviews – Q & A on video.

Media 120

Media Television Video Print 120

Contently - Strategy

FEBRUARY 12, 2024

When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. As long as you can link it back to money, you can explore anything from snappy lifestyle content to short celebrity interviews, quick personal essays to visual explainers.

Financial 52

Financial Content Marketing Marketing Banking 52

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Know a PR, marketing or sales leader with compelling ideas fit for print? See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. Off Script #7: Lou Hoffman on PR and Storytelling. Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

Contently - Strategy

OCTOBER 24, 2019

When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. As long as you can link it back to money, you can explore lifestyle content, celebrity interviews, personal essays, and explainers. Don’t just publish a digest.

Financial 79

Financial Banking Content Marketing Writing 79

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. They know storytelling can happen with just about any visual: a 6.5-second Like we mentioned before, talking a lot about your brand alone won’t resonate with this generation. Make your messaging short, sweet, with a lot of visuals.

Mobile 90

Mobile Education Technology Examples 90

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening. The concept is Mr. Deal has a relationship with listeners and wouldn’t steer them wrong.

Radio 60

Radio Content Marketing Marketing Education 60

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. The individuality transcends both to his personal and professional life.

B2B 52

B2B Communications Media Newspapers 52

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. We talk to real people doing real work in content marketing, representing some of the world’s best brands.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. Can I humbly say that our brand is a recognized asset for clients looking to further their success and reputations?

Storytelling 120

Storytelling Local Video Measurement 120

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. In PR, I focus on brand reputation and relationships with target audiences. Shouldn’t banners, commercials and other paid content be driven by a brand identity? Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The same is true in print. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60