Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. For example, is this a wire or a print story or both? Second, establish credibility for the brand or product.

Pitching 0

Pitching Training Media Relations Newspapers 0

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Radio Interviews 100

Mora Communications

JANUARY 3, 2018

A gradual sustained approach can successfully establish a business, expert or a brand. . A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Local print publications have different needs than national print.

How To 40

How To Newspapers Print Interviews 40

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. That new generation wants to see what companies are doing, they want to talk about it in their interview,” she said.

Meeting 97

Meeting Journalism Employee Storytelling 97

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. Note: Power & Motion was previously known as Pneumatics & Hydraulics.

Meeting 74

Meeting Media Engineering Journalism 74

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Brands can suffer the effect of negative influencers just as much as from positive ones.

Government 103

Government Education Print Ethics 103

Stuart Bruce

JUNE 24, 2015

We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Print outlets have been dying, okay let''s call it changing, for a while. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?)

Journalism 41

Journalism Real Estate Print Newspapers 41

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, if a brand is already well-known in the space and the product launch or other news has very broad appeal, going out broadly to press may be the best strategy. Decisions like this depend on brand goals and target audience and should be taken up together by both teams as part of overall media strategy.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Stephen Waddington

MAY 5, 2019

According to Pew Research, a third of large newspapers and a quarter of digital publications have suffered layoffs since 2017. 6 Pitching content 71% of journalists report that news announcements and press releases are the best way to pitch branded content. Print accounted for 43.8%

SEO 60

SEO Media Relations Pitching Report 60

Shift Communications

DECEMBER 1, 2016

It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Both appeared in print, on the front page of USA Today’s Money section. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. If you enjoyed this post, you might also like: Branding Heroin: Why Marketers Love Verbs and Lawyers Do Not.

Radio 60

Radio Content Marketing Marketing Education 60

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

Insider Tip: If you have a large employee base interested in promoting your content, explore a social media service like GaggleAmp or PostBeyond that enables employees to share approved brand content with their personal social networks. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

AUGUST 3, 2016

If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. How can they overcome them?

System 120

System Newspapers Technology Brand 120

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. Can I humbly say that our brand is a recognized asset for clients looking to further their success and reputations?

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The same is true in print. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60