Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Should brands hedge their bets? What about for personal interaction and brand building? If there’s enough interest in the topic, I may run a Twitter chat.

Social Media 174

Social Media Marketing Media Facebook 174

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. A bit cumbersome, maybe, but crystal clear. Check it out.

Brand 100

Brand Branding YouTube Social Media 100

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

JANUARY 2, 2017

How Does Fake News Affect PR? As Robin’s definition states: Fake news hurts PR by lessening trust in all media. One of the core activities of PR is to get coverage for our brands or clients in the media. Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting.

Government 214

Government Digital PR Report LinkedIn 214

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. They talk to others on Twitter and in blogs. Service Offerings.

Digital PR 45

Digital PR Trends Training Media Training 45

5W PR

JANUARY 4, 2020

Marketing professionals are taking advantage of every opportunity possible to generate a buzz about their brand or products, and one of the more popular options that is transforming marketing efforts is newsjacking. Oreo successfully hijacked a major event during a sporting event, to showcase their companies brand identity, wit and voice.

Sports 78

Sports Social Media Twitter Reputation 78

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value. 1) You need to take ownership of your brand.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value. 1) You need to take ownership of your brand.

Social Media 60

Social Media Brand Branding Media 60

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Brand Reputation (60%). Follow me on Twitter. The post Big Changes Ahead in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. The forecast for headcount increase is just 11%. What’s Driving the Growth?

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Brand Reputation (60%). Follow me on Twitter. The post Big Changes Ahead for the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. The forecast for headcount increase is just 11%. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Brand Reputation (60%). Follow me on Twitter. The post The Scale of Change in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. The forecast for headcount increase is just 11%. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. After all, if we don’t have a clear vision of our own brands and audiences, why should they?).

Customer Service 40

Customer Service Reputation Energy SEO 40

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions.

Analytics 78

Analytics Digital PR Storytelling Local 78

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

NOVEMBER 10, 2020

There is no excuse for getting a journalist’s name wrong and taking a few extra minutes to double-check it, against their email address, author bio, LinkedIn or Twitter profile, is essential. . Always ensure you use a reputable source that is as unbiased as possible. Prove you understand the sector and topic. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

MAY 31, 2015

You should follow them on Twitter (I’m making it easy for you). “I would ‘listen’ carefully on Twitter through different hashtag conversations and then attacked the critical issues on my PR blog. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). She moderates monthly Twitter chat #PRprochat.​. On sharing my expertise.

Writing 114

Writing Social Media SEO Blogging 114

Lauri Pehar Borsh

MAY 8, 2015

Developing a Personal Brand on a Global Stage. What does your personal brand say about you? Thirteen-year-olds who have Twitter don’t even know that what they’re tweeting right now is going to be a part of their personal brand forever. Do as I say, not as I do right? By Shalee Hanson. It’s crazy to think about, really.

Brand 60

Brand Branding Meeting Blogging 60

Lauri Pehar Borsh

MAY 8, 2015

Developing a Personal Brand on a Global Stage. What does your personal brand say about you? Thirteen-year-olds who have Twitter don’t even know that what they’re tweeting right now is going to be a part of their personal brand forever. Do as I say, not as I do right? By Shalee Hanson. It’s crazy to think about, really.

Brand 60

Brand Branding Meeting Blogging 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

PR Conversations

JUNE 3, 2016

I also dislike PR people who want all their learning and development on a plate — only gaining new skills when put on a course. There are PR people I’ve met who couldn’t name a favourite blog, don’t consume news or magazines and can’t see the point of Twitter. What is your PR motto? Mick Hucknall.

Government 40

Government Social Media Local Corporate 40

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Your stakeholders may want to build brand awareness.

Construction 62

Construction How To Media Google 62

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X SF: Online Reputation Management. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100