Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? People have gotten more creative and experienced in the kitchen.

Strategy 52

Strategy Brand Branding Retail 52

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning. Yes please.

Trends 59

Trends How To Retail Google 59

MaccaPR

DECEMBER 10, 2014

A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Ultimately, where should marketers send their prospects when they interact with a brand online? Oli Gardner, the founder of the landing page and conversion agency Unbounce, likes to say, “your website is your Brand Central Station.”

SEO 98

SEO Interviews Blogging Engineering 98

PR in High Definition

JANUARY 17, 2017

I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.

Technology 48

Technology Automotive Retail Banking 48

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists.

Apparel 106

Apparel Public Affairs Training Corporate 106

Norton's Notes

APRIL 22, 2016

As people are become more conscious of the environment and re-using old items, Upcyclist delves into creative and innovative upcycling ideas from people around the world with items considered unwanted or useless. Karine features various designers and retailers aswell as providing lots of hints and tips. Swoonworthy. The Lovely Drawer.

Blogging 28

Blogging Retail Trends Product Launch 28

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. What metrics do they use to measure those goals?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

NewsWhip

APRIL 28, 2021

The effect of brands helping during the Covid-19 pandemic. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). And just like Kirsty, I’m also part of the Innovation and Creativity Hub, which Singapore is the hub for Southeast Asia.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. At FH, we dont pay for posts.

Blogging 73

Blogging Twitter Facebook Measurement 73

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. The social organism evolves through memes and grows when you allow users to be creative with your content. Bring Your Content Into Real Life.

Marketing 48

Marketing Social Media Video Mobile 48

ImPRessions - Crenshaw Communications

JULY 26, 2016

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. It’s no wonder organizations and brands of every kind are investing serious creative capital in Snapchat to broaden their PR reach and supplement traditional media programs.

Creativity 120

Creativity Retail Social Media Print 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52