B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan. What trends or challenges will affect your customers?

Writing 136

Writing How To Pitching Privacy 136

Prohibition

JUNE 17, 2021

It’s unlikely these days that you would go on any social media platform and not see some form of video content when scrolling… In fact, it’s become so popular that we now have dedicated social media platforms specifically for video content such as TikTok. Stay on brand. Above all – agree your budget, and stick to it!

Video 62

Video Product Launch Film Social Media 62

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 98

Interviews Publicity Technology Social Media 98

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct.

Social Media 60

Social Media Media B2B Content Marketing 60

Contently - Strategy

APRIL 28, 2022

By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. Take social media marketing for instance. Now that everyone’s doing it, though, it can be difficult to break through the noise.

Strategy 96

Strategy How To Software Media 96

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 78

Social Media Strategy Media Reputation 78

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60