Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real.

Instagram 40

Instagram Hotels Consumer Travel 40

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. It’s been another exciting and busy period for us all here at Prohibition.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

MARCH 3, 2015

Yet McKinsey points out real-time more than the mere pursuit of another Oreo moment , but the speed in which marketing organizations are able to collect, analyze and act on information. In my mind, it reinforces the idea that people buy brands because it says something about them. Photo credit: Flickr, Staffan Scherz ( CC BY 2.0 ).

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Cision

JULY 13, 2015

In fact, having a personality will help develop your personal brand even more.” An example, you wake up in a strange hotel room next to a woman that you don’t know (later revealed to be Patty Scialfa). Your brand/business is what you do; your reputation is what people remember and share.” ” 14.

Writing 120

Writing Social Media Community Course 120

ZudePR

JULY 20, 2016

At home, in hotels, in coffee shops, sports centres, museums, trains, soft plays. But people also buy brands that speak to them, and it’s far easier to speak in an authentic voice if you’re the sole representative of your brand. Easier in the sense of humanising your brand, and easier in terms of consistency of tone and quality.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. The goals and metrics will follow.

Strategy 108

Strategy How To Content Marketing Analysis 108

Communications Conversations

SEPTEMBER 22, 2017

Social Media Marketing World. Content Marketing World (just a few weeks ago!). I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. PRSA National. International IABC.

Conference 60

Conference Industry Hotels Local 60

Waxing UnLyrical

FEBRUARY 12, 2013

You name your price and the hotel picks you. It’s a simple, effective, and scalable way of creating reach and exposure for your brand. You can extend the list at any time, so you don’t need to worry about getting agreement from different blogs to host all of your content before you begin. Image by Visually.

Blogging 87

Blogging Hotels Engineering Community 87

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. 28: Ted Rubin (New York, US) ​ Ted is a leading social marketing strategist, keynote speaker, and brand evangelist.

Writing 114

Writing Social Media SEO Blogging 114

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? WhatsApp for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. There were plush robes, slippers and other details that could wind up in photos, videos, or a mashup of content that could be featured in their Instagram Story later that day.

Instagram 74

Instagram Pitching Media Tourism 74

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant. 4) New emphasis on trust.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168