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7 Highlights From Day One of Content Marketing World

Cision

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing.

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Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

PR 20/20

Early adopters can and will make AI their competitive advantage; time is of the essence for professionals and brands to adopt AI and accelerate change. We invite you to join us in navigating marketing’s next frontier. The Humanization of Artificially Intelligent Brands. Workshops to Plan, Pilot and Scale Marketing AI.

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McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”.

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28 Observations from 28 Months as a Solo PR

ZudePR

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. At home, in hotels, in coffee shops, sports centres, museums, trains, soft plays. Easier in the sense of humanising your brand, and easier in terms of consistency of tone and quality.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. The goals and metrics will follow.

Strategy 112
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My national industry conference FOMO problem–and what I’m doing about it

Communications Conversations

Social Media Marketing World. Content Marketing World (just a few weeks ago!). I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. PRSA National. International IABC.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

He's also a world-leading web strategist, content marketer, author, and speaker. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. An all round nice guy. Email is killing me.

Writing 114