Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). Once you know what your audience wants to see, you can build a multimedia content strategy that’s visual, authentic, and connects on an emotional level.

Instagram 40

Instagram Hotels Consumer Travel 40

Sword and the Script

MARCH 3, 2015

Yet McKinsey points out real-time more than the mere pursuit of another Oreo moment , but the speed in which marketing organizations are able to collect, analyze and act on information. A hat tip to Joe Pulizzi and Robert Rose for calling out the McKinsey article in the podcast: P&R This Old Marketing #66.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency.

Agency 54

Agency Creativity Hotels Social Media 54

Cision

JULY 13, 2015

An example, you wake up in a strange hotel room next to a woman that you don’t know (later revealed to be Patty Scialfa). We have to move beyond simple sales and marketing and realize that relationships are the new currency and return on relationship will enhance all your personal and business efforts.”

Writing 120

Writing Social Media Community Course 120

ZudePR

JULY 20, 2016

At home, in hotels, in coffee shops, sports centres, museums, trains, soft plays. It’s Not Our Job to “Own” Them As a PR, if you want to learn how to do SEO, or how to do content marketing, how to do email marketing, or about web strategy, find out who are the experts in their fields. You name it, I’ve worked there.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

Sword and the Script

APRIL 25, 2017

PR pros, content marketers and community managers should spend the bulk of their time networking and attending sessions. Good marketing leaders that understand content marketing will disseminate the responsibility and make it a team priority. 12 Ways to Leverage Your Existing Investment in B2B Webinars.

Trade Shows 83

Trade Shows B2B Marketing Conference 83

Communications Conversations

SEPTEMBER 22, 2017

Social Media Marketing World. Content Marketing World (just a few weeks ago!). I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. PRSA National. International IABC. Not a single one.

Conference 60

Conference Industry Hotels Local 60

Waxing UnLyrical

FEBRUARY 12, 2013

You name your price and the hotel picks you. You can extend the list at any time, so you don’t need to worry about getting agreement from different blogs to host all of your content before you begin. Blog Post Series - A Collection of Posts on How & Why Blog Post Series are Effective Content Marketing.

Blogging 87

Blogging Hotels Engineering Community 87

Waxing UnLyrical

MAY 9, 2012

Remind me, some time, to tell you the story of how Gini and I collapsed with laughter when a group of us were returning to our hotel from dinner via Bourbon Street, and we saw the best character… who was just being himself … in a ballet leotard… and fishnets… and platforms I’d die for). I learned so much.

Conference 70

Conference Meeting Hotels Groups 70

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. If the muse isn't striking me, I go to a coffee shop, or a hotel, or a sports centre, and sometimes home. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. There were plush robes, slippers and other details that could wind up in photos, videos, or a mashup of content that could be featured in their Instagram Story later that day. “Our

Instagram 74

Instagram Pitching Media Tourism 74

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Suitable for businesses that can benefit from the geo-tagging feature, such as hotels or resorts. WhatsApp for Marketing. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Think Google Hotels, Flights, weather, etc.). 19) Movie franchise approach to content marketing outpaces the newsroom model.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167