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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. That’s where content marketing takes off.

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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96
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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? Diamond Resorts “Stay Vacationed” blog.

Travel 108
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Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

PR 20/20

Early adopters can and will make AI their competitive advantage; time is of the essence for professionals and brands to adopt AI and accelerate change. We invite you to join us in navigating marketing’s next frontier. The Humanization of Artificially Intelligent Brands. Workshops to Plan, Pilot and Scale Marketing AI.

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28 Observations from 28 Months as a Solo PR

ZudePR

At home, in hotels, in coffee shops, sports centres, museums, trains, soft plays. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. Easier in the sense of humanising your brand, and easier in terms of consistency of tone and quality.

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My national industry conference FOMO problem–and what I’m doing about it

Communications Conversations

Social Media Marketing World. Content Marketing World (just a few weeks ago!). I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. I stay, and focus on, the local scene.

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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? WhatsApp for Marketing.

Marketing 120