Prohibition

JULY 3, 2018

Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand. Every organisation is brand conscious these days and when they see potential in you to manage their brand voice well, this will certainly help your chances.

Case Study 54

Case Study Interviews Study Social Media 54

Frederik Vincx

MAY 2, 2016

Here at my software company Prezly , we build story management software for stellar brands like Emirate Airlines, IKEA, and Samsung. Right now our team is focused on bringing on board more consumer technology brands. I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands.

Software 60

Software Airlines Corporate Construction 60

Prohibition

JULY 3, 2018

Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand. Every organisation is brand conscious these days and when they see potential in you to manage their brand voice well, this will certainly help your chances.

Case Study 48

Case Study Interviews Study Social Media 48

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Getting the brand out there and everything that we stand for and everything that we built. What was your PR experience prior to working at UFC?

Sports 68

Sports Education Construction Television 68

PR Conversations

APRIL 24, 2018

Which real, historical or fictional person or brand would you like to give a reputation makeover? Velasco’s earlier work experience includes 25 years leading PR departments in several large companies, such as FCC (construction and environmental services), Unión Fenosa (gas and power) and Renfe (railways). I have two.

Journalism 79

Journalism Ethics Film Construction 79

Mark My Words

MARCH 11, 2021

The Drum Racism, mental health, family strife, echoes of the untimely passing of Princess Diana… these themes have reverberated loudly since Oprah Winfrey’s bombshell interview with Meghan Markle and Prince Harry. Clehane’s view on Meghan… The interview was a game-changer in terms of her image. This gave people pause.

Interviews 60

Interviews Reputation System Construction 60

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

Strategy 59

Strategy Company Communications Construction 59

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. It can be challenging for companies to keep up with what customers are saying about them online, but it’s even more challenging when negative sentiment is directed at you or your brand!

Reputation 62

Reputation Company Engineering Banking 62

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 19, 2017

2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? Blogging has evolved to become THE way that any audience gets to know any brand. We are always looking for good people to interview about. You blog, we promote.

Marketing 65

Marketing Local Pitching Blogging 65

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. Grillo, Jr a direct response pioneer launched more than 10 nationally known brands, including…Ginsu 2000 Knife Set, Liquid Leather, Pops-A-Dent, Ab Roller, Contour Pillow, and Triple Edge Wiperblades, and how Victor N.

Television 40

Television Advertising Advertising Corporate 40

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. He was chairman of the Joint Chiefs of Staff. They would come over every couple of weeks. That’s big.

Ethics 61

Ethics Company System Corporate 61

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. ” [Then the voices drop to conspiratorial whispers]. ….

Employee 40

Employee Internal International Corporate 40

PR Conversations

MARCH 19, 2015

” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. .” The selfie as self-expression. An Edward Bernays selfie?

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. .” The selfie as self-expression. An Edward Bernays selfie?

System 40

System Construction Public Affairs Publicity 40