ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. Schermer: This pandemic has caused entire companies to recalibrate themselves around the customer in a way they may never have before. Companies are being forced to be considerate, sensitive and in tune with the customer’s needs, and I say it’s high time ! Can you elaborate?

B2B 71

B2B Interviews Crisis Trade Shows 71

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Think about what your brand wants to achieve. Daenerys Targaryen: Demonstrate Thought Leadership. From then on, every decision she made was ultimately informed by this goal.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Contently - Strategy

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Can brands actually keep themselves out of Facebook’s ecosystem over the long-term?

Brand 118

Brand Branding Marketing Facebook 118

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 73

Automotive Mobile Technology Trade Shows 73

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand. Keep a soft touch and avoid over-branding.

B2B 136

B2B Leadership Trade Shows Insurance 136

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

How To 93

How To Media Trade Shows Publicity 93

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. I am excited to see what Andrew’s next year will hold.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. A dateline.

Writing 73

Writing How To Media Guidelines 73

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Embrace competition. Prioritize.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. With this in mind, we wanted to share some quick tips for healthcare companies in attendance to set themselves apart as “snowflakes” amidst the fierce turf competition at HIMSS.

Healthcare 60

Healthcare Trade Shows How To Conference 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Each time we begin work on a new business assignment, someone is charged with determining upcoming red-letter dates for the company. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

FEBRUARY 27, 2018

Your Brand is Not the Hero…Your Customer is the Hero. How B2B Marketing Can Get More out of Trade Shows. In other words, the way a CEO finds your company is likely to vary widely than the intern. If you enjoyed this post you might also like: B2B Underestimates Effects of Thought Leadership on Sales. Talk to Us !

B2B 67

B2B Trade Shows Survey Study 67

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Think about what your brand wants to achieve. Daenerys Targaryen: Demonstrate Thought Leadership. From then on, every decision she made was ultimately informed by this goal.

Strategy 74

Strategy Trade Shows Case Study Course 74

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Additionally, many types of PR work together to build the brand’s image.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. If companies do not incorporate these new values, they will have to prepare to face a crisis. Companies will continue to redefine what the workplace actually is. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” ” Now, anyone can “own a press” in the digital sense.

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? So how should your company handle the authorship of your blog? Bylined Bloggers Infuse Your Company With Humanity, Personality.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

Many companies turned off their marketing in March when the pandemic hit our shores. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time. Brand-to-brand collaboration. Stacey Miller | Auto Care Association. Back to basics. “We

Marketing 174

Marketing Employee Content Marketing Training 174