Ronn Torossian

DECEMBER 25, 2023

Digital marketing has become a cornerstone of modern business growth. Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base.

Strategy 195

Strategy B2C Marketing B2B 195

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. These insights help brands understand what’s being said about them.

Trends 195

Trends Marketing Analysis Leadership 195

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. People want to know what they’re consuming and its origin.

Consumer 88

Consumer Brand Branding Education 88

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge.

Consumer 78

Consumer Industry Brand Branding 78

Agility PR Solutions

SEPTEMBER 6, 2022

The firm’s new report, Aligning Marketers and Influencers: Shifting […]. The post A shifting power dynamic puts influencers at the center of brand-consumer relationships appeared first on Agility PR Solutions.

Consumer 166

Consumer Brand Branding Report 166

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research.

Consumer 88

Consumer Brand Branding Ethics 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

Analytics 284

Analytics Content Marketing Corporate Company 284

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Why wouldn’t Gatorade want to take a sip of those sales?

Brand 85

Brand Branding Sports Chemicals 85

Agility PR Solutions

MARCH 30, 2022

Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. American consumers want companies to pursue social purposes, and marketers say their firms are responding to improve their bottom line.

Consumer 148

Consumer Brand Branding Corporate 148

Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Agility PR Solutions

OCTOBER 20, 2021

According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.

Consumer 147

Consumer Brand Branding Report 147

Agility PR Solutions

AUGUST 3, 2021

Despite the mountain of data companies can access about their customers these days, brands are still trying to figure out consumers’ expectations of how they should use that data to improve the customer experience. The post Consumers want personalized, omnichannel CX—how should brands use data to deliver?

Data 155

Data Consumer Brand Branding 155

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Moms Rule Maria Bailey’s personal and professional lives intersected, and this shaped her trajectory into niche marketing for moms.

Marketing 130

Marketing Consumer Advertising Advertising 130

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Brands need to stand out and connect with their target audience to succeed. It’s about creating a unique space that the brand occupies in the hearts and minds of its target audience. What is a brand positioning statement?

Brand 78

Brand Branding Marketing Ethics 78

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. The marketing hasn’t been bad, but most of the marketing messages have been numbingly similar. Many brands see an opening.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

MAY 10, 2021

The post Half of consumers say a company’s website design is crucial to their opinion of that brand appeared first on Agility PR Solutions.

Consumer 172

Consumer Brand Branding Reputation 172

Ronn Torossian

FEBRUARY 14, 2022

One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. Creativity is the best way to make consumers think of a particular company when they’re ready to make a purchase.

Marketing 195

Marketing Creativity Consumer Strategy 195

Agility PR Solutions

AUGUST 10, 2020

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.

Data 148

Data Consumer Company Privacy 148

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Agility PR Solutions

DECEMBER 9, 2020

Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. There’s much more to rebranding than simply changing a logo or the font of your company’s name. A rebrand should be no different.

Brand 172

Brand Branding Marketing Consumer 172

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 154

Company Brand Branding Retail 154

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Agility PR Solutions

OCTOBER 30, 2022

Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research.

Consumer 78

Consumer Company Study Report 78

Ronn Torossian

NOVEMBER 14, 2022

Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. However, creating and distributing blog posts takes quite a bit of time so companies have to use it wisely. The post Using Marketing Tools for Emails appeared first on.

Tools 195

Tools Marketing Consumer Blogging 195

Ronn Torossian

FEBRUARY 7, 2022

To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. Many marketing teams focus on strategies that are based on assumptions. The post Scaling Personalization With Data in Marketing appeared first on. Although focusing on […].

Data 195

Data Marketing Survey Consumer 195

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Nonprofit 78

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs.

Consumer 88

Consumer Strategy Case Study Survey 88

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition?

Storytelling 90

Storytelling Brand Branding Consumer 90

Agility PR Solutions

FEBRUARY 13, 2023

Plenty of companies have already started jumping in on the metaverse trend, with Facebook most notably rebranding to “Meta”. Other companies […] The post Consumer brands in the metaverse—here’s how some have tapped in appeared first on Agility PR Solutions.

Consumer 85

Consumer Brand Branding Trends 85

Agility PR Solutions

MARCH 7, 2024

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 96

Trends Consumer B2C Strategy 96

The Hoyt Organization

APRIL 7, 2023

For your medical spa to succeed, you have to master public relations and establish your brand. Fortunately, these public relations marketing tips for medical spa companies will […] The post Public Relations Marketing Tips For Medical Spa Companies appeared first on The Hoyt Organization.

Company 80

Company Publicity Marketing Media Relations 80