PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. 7 Ways Customer Data and AI Can Revolutionize Your Content Strategy. BONUS: Catch the Content Marketing Workshop on July 16. Not sure what I mean? to 1:55 p.m.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

PRSay

OCTOBER 12, 2018

The three-day event was packed with dozens of workshops, networking and impressive keynotes. When you don’t have dollars, then you should be setting up brand partnerships. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Join the group here.

Conference 109

Conference Internal International Storytelling 109

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Most brand personas fall short because they don’t help you develop empathy for the audience. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. ” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. The brand purpose craze.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. My FEEL First research journey continues.

Ethics 177

Ethics Social Media Leadership Interviews 177

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day.

Marketing 108

Marketing How To B2B Exercises 108

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. When people in my workshops start sharing their stories, the room comes alive as listeners express some version of “I know what you mean” or “I’ve been there.” Here’s what makes stories so powerful: Stories persuade.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ).

Interviews 61

Interviews Marketing Consumer Advertising 61

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. This is a good fit if you’re looking to master content technology and strategy in 2020. Tracks include content strategy, core content concepts, future of content, and content management and measurement.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

AUGUST 16, 2016

This was an interactive workshop where the experts broke into 3 zones – Taking the Plunge, New Business/Fees and PR Skills / Client Management- so there was no presentation. Workshop participants moved around the zones to ask the experts questions. Become the Storytelling Hero: Literally! Jessica Lawlor, photo via FPRA.

Conference 40

Conference Crisis Community Crisis Communications 40

prTini

JUNE 1, 2015

I’m in Miami speaking at PR News Digital Conference & Video Workshop. My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Getting Started: Video Strategy. Isn’t that a marketing tactic?

Video 28

Video Travel Viral Resources 28

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. Watch webinar. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. Guest Post by Kristin Piombino.

Storytelling 40

Storytelling Resources Writing Corporate 40

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. . Are you keeping up with the times? PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. This is post 1 of our 5-part #CreativePR blog series. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. Nominated by Marlene Neill, Baylor University. Natalie Anastasia, @natanastasia. Pete/Clearwater. The second is how dependable she is.

Groups 60

Groups Internal International Conference 60