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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182
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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Thought leadership might be the right PR strategy for you. In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Some experts will go for the easy route by simply presenting themselves as such on social media. To be clear: This isn’t a strategy for the faint of heart.

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Why monitoring external factors is key to corporate reputation

Onclusive

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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10 Ways to Improve Your Social Media Small Talk

Cision

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Small talk is an essential part of our social interactions. But what about social media? We engage in small talk on social media all of the time, but what makes this small talk most effective?

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Time for communicators to help manage Employer Brand social channels

Communications Conversations

Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” But, by and large, Employer Brands are still largely managed by HR teams. It’s time for communicators to step in and help manage these Employer Brands.

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Which Minnesota-based companies are active on TikTok (and which aren’t)?

Communications Conversations

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. First, legal. You know your audience.

Company 60
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How PR Can Establish Your Brand

Mora Communications

Ask twenty people to define what it means to establish a brand and chances are you’ll come away with twenty different answers. According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”.

Brand 40