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Social Media Plays an Important Role in Public Relations

Ronn Torossian

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

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Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

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Getting Social: 3 Tips for Using Social Media to Share Your News | Business Wire Blog

Business Wire

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

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The Complete Social Media Listening Guide for Public Relations

Prowly

Do you really need social listening to see the full scope of your public relations activities? Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture.

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3 tips for brands managing multiple social media accounts

Agility PR Solutions

You’ve probably heard that having accounts across multiple social media platforms increases brand awareness and helps you reach a wider audience. But no one tells you how daunting it can be to manage social media accounts simultaneously. Juggling Facebook, Instagram, TikTok, LinkedIn, and X is not easy.

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Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

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