PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. How do they intend the brand to be seen? Leadership team.

Reputation 48

Reputation Handbook Exercises Groups 48

Reputation Us

JUNE 23, 2019

Develop Strong Organizational Brand Culture. We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. A tailored crisis preparation plan that helps companies effectively prepare for any potentially reputation-damaging crisis. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Internal M&A comms is essentially a reputation and brand management play. Do a strategy exercise – know what you’re trying to achieve and the exact perceptions you want to build in your employee audience and why.

Internal 93

Internal International Employee Leadership 93

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . Talk to Us !

Survey 102

Survey Report Media B2B 102

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Subsidiary brands. The first step is to identify exactly who your key stakeholders are. Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? In adtech we talk about “viewability” and “monetization” – deadly to those outside the industry, but considered hot-button issues by many inside it.

B2B 136

B2B Guidelines Writing Pitching 136

Karen Freberg

NOVEMBER 1, 2017

Now, the social media class has an established reputation, and I have been asked – what does the social media professor have that is new? Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? No pressure, right?

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

FEBRUARY 27, 2018

We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings. Your Brand is Not the Hero…Your Customer is the Hero. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. Talk to Us !

B2B 66

B2B Trade Shows Survey Study 66

PR in High Definition

APRIL 9, 2019

As a brand with ballsy comms, solid stunts and tasty baked goods, the recognition is well-earned. Tenacious brands that start from the ground up and become incredibly successful are often known as cockroaches – it doesn’t sound glamorous but they can survive anything! Here’s a run-down of the most common ones.

Communications 48

Communications Exercises Fashion Newspapers 48

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. One of the interesting things to me for the brand-new companies that have never made the list before is two things. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. One of the interesting things to me for the brand-new companies that have never made the list before is two things. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. Yes, sometimes leadership expects you to create miracles and pull rabbits out of your magic hat.

Social Media 43

Social Media Media Community Sports 43

PRSay

SEPTEMBER 20, 2021

Vanessa Yanez, head of brand advocacy for HP, president of PRSA’s Silicon Valley Chapter and the webinar’s moderator, asked Restivo whether any of United Airlines’ corporate leaders had disagreed with the mandate. Communicating the vaccine mandate.

Airlines 172

Airlines Employee Communications Exercises 172

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

Daily intensive exercise. Except for when I exercise, I stopped watching TV. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: We then do retrospective exercises to tease out ways we can work better together and improve the business. social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

NOVEMBER 1, 2021

reputation – has been a human obsession for quite some time. As your mother probably said to you in middle school – reputation matters. . What constitutes a reputation? And what shapes a reputation? When it comes to organizational reputations, those same three elements apply. Why is that? Then communicate that.

Reputation 52

Reputation Customer Service Analysis Exercises 52

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. With millennials in particular, a strong reputation is a key asset in the battle to attract top talent.

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

PRSay

AUGUST 8, 2022

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. Is this topic too divisive for brands to discuss? You need to engage with audiences so you can be prepared.

Employee 177

Employee Survey Policies Leadership 177

Waxing UnLyrical

JULY 17, 2015

While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013. ” ~ Mike Paul, The Reputation Doctor.

Agency 40

Agency Report Training Leadership 40